When people say they’re cutting marketing because the economy’s down,
they’re not slashing what’s working.
They’re cutting what isn’t clearly driving sales.
And honestly? I don’t blame them.
If I can’t see the impact, I’d cut it too—or at least squeeze it.
That’s on us as agencies:
- To show the value.
- To explain what’s working—and why.
- To cut what’s not before the client does.
Because if we’re not proactive,
we’re just overhead.