Category Archives: Uncategorized

Your business will never flourish without attention.  It won’t be discovered by some talent scout who pushes it to the world — like a model plucked from the mall and flown to Milan. There’s a quiet entitlement that creeps in when people think they’ve got a great idea. They keep it hidden. Protect it. They’reContinue reading “Something Special”

You get to choose. There’s no shortage of things fighting for your attention. At every turn, there’s an ad, a short, a post.Or A text. A like. A share. There’s always someone doing something you could be doing.You engage. Get wrapped up in the feed.You’re scrolling. Comparing. Doesn’t matter if they have more than youContinue reading “I hope this bores you”

Sometimes, making a bold move feels right. A new chapter. A line drawn. You take action, and for a moment, it feels good. After all, you did something. But then it hits you: it wasn’t really you. It looked good on paper but didn’t align with your values. You didn’t hurt anyone. Maybe just yourself.Continue reading “Bold statements.”

One of the lamest ways to frame expertise. Two toddlers don’t make a four-year-old.Two 8-year-olds can’t drive.And two 10.5-year-olds still can’t buy smokes and a 12-pack of Lucky Lagers. (I tried) It’s nonsense. It means nothing. If this phrase is on your website or on a brochure or whatever, replace it with something real—proof ofContinue reading ““Combined Experience””

Clients aren’t cutting marketing because the economy is bad. They’re cutting marketing they don’t understand. They’re cutting marketing they can’t measure. They’re cutting marketing that feels like overhead, not growth. I don’t blame them. If we can’t show how it’s helping, it isn’t helping. If we can’t show results, we shouldn’t expect loyalty. Agencies loseContinue reading “It’s Not the Economy. It’s the Results.”

Thanks to AI, sales and marketing have never been better. Or worse. Sure, it cranks out content at lightning speed. Creating written work has never been easier. But it’s also making people complacent. Personalization has become an afterthought, and real connections are now hard to find. We’re automating ourselves into irrelevance. Don’t trade connection forContinue reading “The Human Edge”

When people say they’re cutting marketing because the economy’s down,they’re not slashing what’s working. They’re cutting what isn’t clearly driving sales. And honestly? I don’t blame them.If I can’t see the impact, I’d cut it too—or at least squeeze it. That’s on us as agencies: Because if we’re not proactive,we’re just overhead.

A website without a soul is a sad place to visit. Like an office park with no windows in the buildings. Not only does no one want to go there, no one wants to work there or be anywhere near there. So don’t just add some pretty images and fonts to your site and callContinue reading “More than pixels.”

Almost getting had by a con artist feels a lot like dodging a serial killer. If you’re a business owner, that is. Because the right scam can kill a business. Apparently, there’s one running around — and I barely dodged them. I got lucky. It all started with a second opinion. Something didn’t feel right.Continue reading “The Real Price of Dinner”

Two employees quit. I thought I was inspiring. I was creating fear. When I said, “If we can’t do better, we’ll be out of business,” I thought I was lighting a fire. What they heard was, “We’re going out of business.” They panicked—and left. This was 10 years ago. Lesson learned: Be transparent—but be carefulContinue reading “What They Heard”