A website without a soul is a sad place to visit.
Like an office park with no windows in the buildings.
Not only does no one want to go there, no one wants to work there or be anywhere near there.
So don’t just add some pretty images and fonts to your site and call it a day.
Give it a voice, some story and just as much character as your business.
Your website’s visual appeal is only as good as the personality you put behind it.