Clients aren’t cutting marketing because the economy is bad.
They’re cutting marketing they don’t understand.
They’re cutting marketing they can’t measure.
They’re cutting marketing that feels like overhead, not growth.
I don’t blame them.
If we can’t show how it’s helping, it isn’t helping.
If we can’t show results, we shouldn’t expect loyalty.
Agencies lose work not because times are tough, but because we let things get fuzzy.
If something’s not working, kill it before your client does.
If something is working, prove it loud and clear.
Good economy or bad — it doesn’t matter.
Results are results.
And right now, no one’s willing to subsidize anything ineffective.