Category Archives: Uncategorized

Everyone has ideas. But most aren’t worth a damn if they can’t be delivered, day after day. Creativity is overrated. Discipline builds empires. The real secret weapon? Process. It’s boring. It’s thankless. But it’s everything. Clients don’t just buy creativity—they buy reliability. The best businesses aren’t the flashiest. They’re the most disciplined. If your resultsContinue reading “Want Better Results? Fix Your Systems.”

I had a professor in college — Dr. Hinsel. God rest his soul. Great guy. One of those you either loved him or hated him types. He taught an exit course on marketing strategy. Every week, he’d give us a business problem, and we had to come up with a strategy to solve it. Then,Continue reading “Don’t get married.”

Growth rarely happens in comfort zones. As a manager/leader, the hardest part isn’t solving problems— it’s letting the team make mistakes. It’s so tempting to step in and ‘fix it.’ I used to do this. I wouldn’t let anything go out the door unless I saw it. Other than becoming the super bottleneck, I robbedContinue reading “Let’m Fail”

People love to overcomplicate strategy. ‘What’s the best channel?’ ‘What’s the perfect campaign?’ ‘How do we hack the algorithm?’ But here’s the thing: It all comes down to trust. If your audience doesn’t trust you—your promise, your product, your delivery—nothing else matters. Trust is earned in the details: Forget the hacks—start with trust.

The four most powerful four words I use in sales conversations:  We don’t do that.  The words build trust. There’s relief when they hear them.  And it’s always a moment when they realize you’re not BS’ing them. Clients come to me all the time. They kick things off by explaining what they do and whatContinue reading “We Don’t Do That”

When I misstep or stretch too far and lose, in reflection, I often find that practice is what’s missing. I wanted it. But I didn’t earn it.I didn’t do the reps. Not enough of them, anyway. Luck plays a part, but preparation matters more. When things feel out of rhythm, this should be your firstContinue reading “Falling Short? Look to Practice”

“You’re there for a reason.” The words hit me like a brick wall. Ice cold, straight to the point. My mentor delivered them when my agency was struggling to find its footing. At the time, I dreamed of transforming mom-and-pop businesses into prominent brands. I wanted to give them resources they’d never had. When IContinue reading “There for a Reason”

Complacency kills.  Google search is on a path to become gloried yellow pages.  The way people look for information is evolving.  Most Google searches are people answering a question with no buyer intent. That traffic is being siphoned off to ChatGPT and the like.  A new habit is forming.  Next year, Google’s predicted to beContinue reading “Complacency kills.”

It doesn’t matter.  The small things holding you back, they don’t matter.  The little voice inside saying, “but what if they think…” Regardless, of what you do and what happens, it doesn’t matter.  The only reason it matters, is because you’re making it so.  It doesn’t have to be that way.  You choose how youContinue reading “It Doesn’t Matter”

Sometimes life comes at us too fast. Everything is vying for our attention, from apps to people. And while at work, we go from one task to another. Pow, pow, pow— just knocking stuff out. But this overstimulation can make you anxious. Next thing you know, you’re unable to focus. You’re frustrated. And down and downContinue reading “Write It Down to Gain Control”