Monthly Archives: January 2025

The four most powerful four words I use in sales conversations:  We don’t do that.  The words build trust. There’s relief when they hear them.  And it’s always a moment when they realize you’re not BS’ing them. Clients come to me all the time. They kick things off by explaining what they do and whatContinue reading “We Don’t Do That”

When I misstep or stretch too far and lose, in reflection, I often find that practice is what’s missing. I wanted it. But I didn’t earn it.I didn’t do the reps. Not enough of them, anyway. Luck plays a part, but preparation matters more. When things feel out of rhythm, this should be your firstContinue reading “Falling Short? Look to Practice”

“You’re there for a reason.” The words hit me like a brick wall. Ice cold, straight to the point. My mentor delivered them when my agency was struggling to find its footing. At the time, I dreamed of transforming mom-and-pop businesses into prominent brands. I wanted to give them resources they’d never had. When IContinue reading “There for a Reason”